Our Mission is comprised of our Core Values, which serve to guide our business daily.
  • We work to raise the standard of our customers' health and well-being.
  • We offer the highest quality natural and organic products at competitive prices.
  • We strive for unparalleled customer service.
  • We provide a vibrant workplace that is educational, fun, career building and life enhancing.
  • We are evangelists for all things natural and humanitarian.
  • We believe in clean eating and healthy living.
  • We buy locally and regionally whenever possible.

We live by these Core Values while maintaining a profit so that we can become a sustainable force for good in the communities we serve.